Color

#fc737a

#fc737a
hex#fc737a
rgbrgb(252, 115, 122)
hslhsl(357, 96%, 72%)
oklchoklch(0.721 0.168 19.1)
Closest name: Begonia (#fa6e79)Relative luminance 0.3436

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73fcf5

#fc73be · #fcb173

#7afc73 · #737afc

Split-complementary

Open in tool →

#73fcb1 · #73befc

#befc73 · #73fcf5 · #b173fc

Contrast

#fc737a as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #eb0510 as the text (4.6:1)
  • AAA: use #b4040c as the text (7.09:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.02:1)
Aaon black
7.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fc737a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fc737a reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fc737a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fc737a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fc737a-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md