Color

#fb7b04

#fb7b04
hex#fb7b04
rgbrgb(251, 123, 4)
hslhsl(29, 97%, 50%)
oklchoklch(0.719 0.185 51.6)
Closest name: Atomic Orange (#f88605)Relative luminance 0.3468

Colors that go with #fb7b04

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0484fb

#fb0408 · #fbf704

#04fb7b · #7b04fb

Split-complementary

Open in tool →

#04fbf7 · #0408fb

#08fb04 · #0484fb · #f704fb

Contrast

#fb7b04 as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #ba5b03 as the text (4.58:1)
  • AAA: use #8d4502 as the text (7.04:1)
  • AA: or shift the background to #363636 (4.57:1)
  • AAA: or shift the background to #121212 (7.08:1)
Aaon black
7.94:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fb7b04 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fb7b04 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fb7b04
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fb7b04 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fb7b04-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md