Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#fb7477
#fb7477
hex
#fb7477rgb
rgb(251, 116, 119)hsl
hsl(359, 94%, 72%)oklch
oklch(0.72 0.165 20.8)Closest name: Begonia (#fa6e79)Relative luminance 0.3433
Colors that go with #fb7477
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fb7477 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #fb7477 in 4 real palettes, including Replit's brand system and Readymag's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Mustard Yellow #ffdb58
shippedMustard Yellow is paired with #fb7477 in 6 real palettes, including Lido and Crayon Box, as the accent — a combination designers have actually shipped, not a computed rotation.
Sage Green #9caf88
shippedSage Green is paired with #fb7477 in 4 real palettes, including Resort and Chalkboard, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #fb7477 in 17 real palettes, including Crayon Box and Airbnb's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Teal #008080
shippedTeal is paired with #fb7477 in 4 real palettes, including Alpine and Clinic, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #fb7477
Tints & shades
Harmonies
Contrast
| #fb7477 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.67:1 | fail | fail | fail | |
Aaon black | 7.87:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fb7477 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#fb7477 reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fb7477
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fb7477 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fb7477-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md