Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#f9d423
#f9d423
hex
#f9d423rgb
rgb(249, 212, 35)hsl
hsl(50, 95%, 56%)oklch
oklch(0.876 0.174 95.6)Closest name: gold (#ffd700)Relative luminance 0.6735
Colors that go with #f9d423
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #f9d423 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #f9d423: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #f9d423, as the accent.
Crimson #dc143c
shippedCrimson is paired with #f9d423 in 8 real palettes, including Lay's's brand system and Tequila Sunrise, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #f9d423: 8 real palettes, including LEGO's brand system and Ikea's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f9d423: 6 real palettes, including Miro's brand system and Star Wars's brand system, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #f9d423 in 4 real palettes, including Streetwear and Google's brand system, as the lead colour.
Real palettes that use #f9d423
Tints & shades
Harmonies
Contrast
| #f9d423 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.45:1 | fail | fail | fail | |
Aaon black | 14.47:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f9d423 as the background.
Brands using this color
- Lay'sprimary · #fcd609 · Δ0.916
- Binanceprimary · #fcd535 · Δ0.917
- Paddleaccent · #ffd400 · Δ0.988
- LEGOsecondary · #ffd502 · Δ1.07
- Prime Videoprimary · #ffd62c · Δ1.133
- Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantomsecondary · #ffd600 · Δ1.219
- Miroprimary · #fbdb34 · Δ1.75
Palettes built around it
Night Market
Open in tool →Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events.
Citrus Grove
Open in tool →Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal.
Tequila Sunrise
Open in tool →Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#f9d423 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f9d423
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f9d423 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f9d423-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md