Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#f97f7b
#f97f7b
hex
#f97f7brgb
rgb(249, 127, 123)hsl
hsl(2, 91%, 73%)oklch
oklch(0.734 0.15 23.3)Closest name: salmon (#fa8072)Relative luminance 0.3675
Colors that go with #f97f7b
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #f97f7b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #f97f7b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #f97f7b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f97f7b in 5 real palettes, including Beach Hut and Ember, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #f97f7b in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #f97f7b in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f97f7b: 8 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Real palettes that use #f97f7b
Tints & shades
Harmonies
Contrast
| #f97f7b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.52:1 | fail | fail | fail | |
Aaon black | 8.35:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97f7b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#f97f7b reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f97f7b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f97f7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f97f7b-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md