Color

#f97a48

#f97a48
hex#f97a48
rgbrgb(249, 122, 72)
hslhsl(17, 94%, 63%)
oklchoklch(0.719 0.169 41.2)
Closest name: Bonfire (#f78058)Relative luminance 0.3453

Colors that go with #f97a48

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48c7f9

#f9486e · #f9d348

#48f97a · #7a48f9

Split-complementary

Open in tool →

#48f9d3 · #486ef9

#6ef948 · #48c7f9 · #d348f9

Contrast

#f97a48 as textRatioAAAA largeAAAFix
Aaon white
2.66:1failfailfail
  • AA: use #d54107 as the text (4.58:1)
  • AAA: use #9e3005 as the text (7.29:1)
  • AA: or shift the background to #363636 (4.55:1)
  • AAA: or shift the background to #121212 (7.05:1)
Aaon black
7.91:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97a48 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97a48 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97a48
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97a48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97a48-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md