Cobalt Pop
Open in tool →One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.
Color
#f96c8b
#f96c8b
hex
#f96c8brgb
rgb(249, 108, 139)hsl
hsl(347, 92%, 70%)oklch
oklch(0.711 0.174 9)Closest name: Blush Hour (#ff6f91)Relative luminance 0.3273
Colors that go with #f96c8b
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f96c8b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f96c8b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f96c8b in 4 real palettes, including Beach Hut and Ember, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #f96c8b in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f96c8b: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f96c8b: 7 real palettes, including Google's brand system and Figma's brand system, as the lead colour.
Mustard Yellow #ffdb58
shipped5 real palettes, including Lido and Crayon Box put Mustard Yellow beside #f96c8b, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #f96c8b in 5 real palettes, including NASA's brand system and Substack's brand system, as the supporting colour.
Real palettes that use #f96c8b
Tints & shades
Harmonies
Contrast
| #f96c8b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.78:1 | fail | fail | fail | |
Aaon black | 7.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96c8b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#f96c8b reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f96c8b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f96c8b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f96c8b-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md