Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#f77f7d
#f77f7d
hex
#f77f7drgb
rgb(247, 127, 125)hsl
hsl(1, 88%, 73%)oklch
oklch(0.732 0.147 22.3)Closest name: lightcoral (#f08080)Relative luminance 0.3643
Colors that go with #f77f7d
Charcoal, Cornflower Blue and Dark Turquoise lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #f77f7d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #f77f7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f77f7d in 5 real palettes, including Beach Hut and Ember, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #f77f7d in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #f77f7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDesigners have shipped Denim with #f77f7d: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f77f7d: 8 real palettes, including Spline's brand system and Abstract's brand system, as the lead colour.
Real palettes that use #f77f7d
Tints & shades
Harmonies
Contrast
| #f77f7d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.53:1 | fail | fail | fail | |
Aaon black | 8.29:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f77f7d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#f77f7d reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f77f7d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f77f7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f77f7d-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md