Color

#f77a73

#f77a73
hex#f77a73
rgbrgb(247, 122, 115)
hslhsl(3, 89%, 71%)
oklchoklch(0.722 0.155 24.9)
Closest name: salmon (#fa8072)Relative luminance 0.3493

Colors that go with #f77a73

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f77a73

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73f0f7

#f773ae · #f7bc73

#73f77a · #7a73f7

Split-complementary

Open in tool →

#73f7bc · #73aef7

#aef773 · #73f0f7 · #bc73f7

Contrast

#f77a73 as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #e7180d as the text (4.63:1)
  • AAA: use #b2130a as the text (7.02:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.01:1)
Aaon black
7.99:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f77a73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f77a73 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f77a73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f77a73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f77a73-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md