Color
#e7180d
#e7180drgb(231, 24, 13)hsl(3, 89%, 48%)oklch(0.589 0.233 29.5)Colors that go with #e7180d
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e7180d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e7180d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #e7180d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e7180d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e7180d in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #e7180d, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e7180d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e7180d: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent.
Real palettes that use #e7180d
Tints & shades
Harmonies
Contrast
| #e7180d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.63:1 | pass | pass | fail |
|
Aaon black | 4.53:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7180d as the background.
Brands using this color
- LGsecondary · #ea1917 · Δ0.752
- Databrickssecondary · #eb1600 · Δ0.836
- Doordashsecondary · #eb1700 · Δ0.856
- Gatoradesecondary · #ea0000 · Δ0.869
- Twitchaccent · #eb0400 · Δ0.887
- Wiredsecondary · #eb0000 · Δ0.951
- Vodafoneprimary · #e60000 · Δ0.998
- Vodafoneaccent · #e60000 · Δ0.998
- Netflixprimary · #e50914 · Δ1.001
- Tindersecondary · #ec180e · Δ1.017
- native Cybersecuritysecondary · #ec0000 · Δ1.067
- WWEsecondary · #e40707 · Δ1.086
- Nintendosecondary · #e60012 · Δ1.119
- Walgreenssecondary · #e62600 · Δ1.179
- Pizza Hutsecondary · #e91c24 · Δ1.24
- Lenovosecondary · #e1251b · Δ1.255
- Verceldanger · #ee0000 · Δ1.363
- Marvelaccent · #e62429 · Δ1.483
- Formula 1secondary · #e10600 · Δ1.657
- Pinterestaccent · #e60023 · Δ1.783
- Toyotasecondary · #e10a1d · Δ1.832
- Pinterestprimary · #e40424 · Δ1.905
- Lay'saccent · #df2027 · Δ1.949
Fonts for this mood
#e7180d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e7180d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e7180d-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md