Color

#f77950

#f77950
hex#f77950
rgbrgb(247, 121, 80)
hslhsl(15, 91%, 64%)
oklchoklch(0.715 0.165 38.5)
Closest name: Bonfire (#f78058)Relative luminance 0.3403

Colors that go with #f77950

Charcoal, Deep Sky Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50cdf7

#f75079 · #f7cd50

#50f779 · #7950f7

Split-complementary

Open in tool →

#50f7cd · #5079f7

#79f750 · #50cdf7 · #cd50f7

Contrast

#f77950 as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #d63d0a as the text (4.63:1)
  • AAA: use #a12e08 as the text (7.22:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.12:1)
Aaon black
7.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f77950 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f77950 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f77950
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f77950 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f77950-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md