Color

#f35968

#f35968
hex#f35968
rgbrgb(243, 89, 104)
hslhsl(354, 87%, 65%)
oklchoklch(0.671 0.189 18.1)
Closest name: Amour (#ee5851)Relative luminance 0.272

Colors that go with #f35968

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58f3e4

#f358b5 · #f39658

#68f358 · #5868f3

Split-complementary

Open in tool →

#58f396 · #58b5f3

#b5f358 · #58f3e4 · #9658f3

Contrast

#f35968 as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #ea1026 as the text (4.56:1)
  • AAA: use #b00c1d as the text (7.2:1)
  • AA: or shift the background to #262626 (4.64:1)
Aaon black
6.44:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f35968 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f35968 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f35968
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f35968 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f35968-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md