Color

#f04438

#f04438
hex#f04438
rgbrgb(240, 68, 56)
hslhsl(4, 86%, 58%)
oklchoklch(0.637 0.21 28.5)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.2295

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38e4f0

#f03888 · #f0a038

#38f044 · #4438f0

Split-complementary

Open in tool →

#38f0a0 · #3888f0

#88f038 · #38e4f0 · #a038f0

Contrast

#f04438 as textRatioAAAA largeAAAFix
Aaon white
3.76:1failpassfail
  • AA: use #e82011 as the text (4.52:1)
  • AAA: use #af180d as the text (7.1:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.59:1passpassfail
  • AAA: use #f36c62 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f04438 as the background.

Brands using this color

Fonts for this mood

#f04438 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f04438
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f04438 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f04438-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md