Color

#f0440f

#f0440f
hex#f0440f
rgbrgb(240, 68, 15)
hslhsl(14, 88%, 50%)
oklchoklch(0.634 0.215 35.2)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.2269

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0fbbf0

#f00f4b · #f0b40f

#0ff044 · #440ff0

Split-complementary

Open in tool →

#0ff0b4 · #0f4bf0

#4bf00f · #0fbbf0 · #b40ff0

Contrast

#f0440f as textRatioAAAA largeAAAFix
Aaon white
3.79:1failpassfail
  • AA: use #d83d0e as the text (4.57:1)
  • AAA: use #a32e0a as the text (7.11:1)
  • AA: or shift the background to #1a1a1a (4.59:1)
Aaon black
5.54:1passpassfail
  • AAA: use #f36d44 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f0440f as the background.

Brands using this color

Fonts for this mood

#f0440f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f0440f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f0440f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f0440f-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md