Color

#f04028

#f04028
hex#f04028
rgbrgb(240, 64, 40)
hslhsl(7, 87%, 55%)
oklchoklch(0.632 0.216 31.1)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2235

Colors that go with #f04028

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28d9f0

#f02875 · #f0a428

#28f040 · #4028f0

Split-complementary

Open in tool →

#28f0a4 · #2875f0

#75f028 · #28d9f0 · #a428f0

Contrast

#f04028 as textRatioAAAA largeAAAFix
Aaon white
3.84:1failpassfail
  • AA: use #e52910 as the text (4.51:1)
  • AAA: use #ac1f0c as the text (7.11:1)
  • AA: or shift the background to #1a1a1a (4.53:1)
Aaon black
5.47:1passpassfail
  • AAA: use #f36a58 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f04028 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f04028 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f04028
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f04028 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f04028-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md