Color

#f0400a

#f0400a
hex#f0400a
rgbrgb(240, 64, 10)
hslhsl(14, 92%, 49%)
oklchoklch(0.63 0.219 34.7)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2221

Colors that go with #f0400a

Charcoal, Dodger Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0abaf0

#f00a47 · #f0b30a

#0af040 · #400af0

Split-complementary

Open in tool →

#0af0b3 · #0a47f0

#47f00a · #0abaf0 · #b30af0

Contrast

#f0400a as textRatioAAAA largeAAAFix
Aaon white
3.86:1failpassfail
  • AA: use #dc3a09 as the text (4.51:1)
  • AAA: use #a62c07 as the text (7.04:1)
  • AA: or shift the background to #1a1a1a (4.51:1)
Aaon black
5.44:1passpassfail
  • AAA: use #f76b40 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f0400a as the background.

Brands using this color

Fonts for this mood

#f0400a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f0400a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f0400a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f0400a-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md