Color

#f02f28

#f02f28
hex#f02f28
rgbrgb(240, 47, 40)
hslhsl(2, 87%, 55%)
oklchoklch(0.619 0.227 28.3)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2071

Colors that go with #f02f28

Charcoal, Steel Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28e9f0

#f02886 · #f09328

#28f02f · #2f28f0

Split-complementary

Open in tool →

#28f093 · #2886f0

#86f028 · #28e9f0 · #9328f0

Contrast

#f02f28 as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #ea1710 as the text (4.54:1)
  • AAA: use #b0120c as the text (7.15:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #f46b66 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f02f28 as the background.

Brands using this color

Fonts for this mood

#f02f28 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f02f28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f02f28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f02f28-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md