Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Color
#ef704d
#ef704d
hex
#ef704drgb
rgb(239, 112, 77)hsl
hsl(13, 84%, 62%)oklch
oklch(0.691 0.165 36.3)Closest name: Terracotta (#e2725b)Relative luminance 0.3047
Colors that go with #ef704d
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ef704d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #ef704d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shippedBlue is paired with #ef704d in 7 real palettes, including Sketch's brand system and Monzo's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Burlywood #deb887
shippedBurlywood is paired with #ef704d in 4 real palettes, including Kiln and Chalkboard, as the accent — a combination designers have actually shipped, not a computed rotation.
Cadet Blue #5f9ea0
shippedCadet Blue is paired with #ef704d in 6 real palettes, including Alpine and Paper & Pine, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #ef704d in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #ef704d in 4 real palettes, including Farmers Market and Forest Floor, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #ef704d
Tints & shades
Harmonies
Contrast
| #ef704d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.96:1 | fail | fail | fail | |
Aaon black | 7.09:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef704d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ef704d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ef704d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ef704d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ef704d-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md