Color

#ef677d

#ef677d
hex#ef677d
rgbrgb(239, 103, 125)
hslhsl(350, 81%, 67%)
oklchoklch(0.687 0.168 12.7)
Closest name: Brink Pink (#fb607f)Relative luminance 0.2953

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#67efd8

#ef67c2 · #ef9467

#7def67 · #677def

Split-complementary

Open in tool →

#67ef94 · #67c2ef

#c2ef67 · #67efd8 · #9467ef

Contrast

#ef677d as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #e71d3f as the text (4.52:1)
  • AAA: use #af122d as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.91:1passpassfail
  • AAA: use #ef6b81 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef677d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef677d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef677d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef677d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef677d-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md