Color

#ef534e

#ef534e
hex#ef534e
rgbrgb(239, 83, 78)
hslhsl(2, 83%, 62%)
oklchoklch(0.654 0.193 25.8)
Closest name: Amour (#ee5851)Relative luminance 0.2509

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ee9ef

#ef4e99 · #efa34e

#4eef53 · #534eef

Split-complementary

Open in tool →

#4eefa3 · #4e99ef

#99ef4e · #4ee9ef · #a34eef

Contrast

#ef534e as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #e91d16 as the text (4.51:1)
  • AAA: use #b11610 as the text (7.02:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.02:1passpassfail
  • AAA: use #f16e6a as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef534e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef534e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef534e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef534e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef534e-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md