Color

#ef4d68

#ef4d68
hex#ef4d68
rgbrgb(239, 77, 104)
hslhsl(350, 84%, 62%)
oklchoklch(0.652 0.197 14.9)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.2466

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4defd4

#ef4db9 · #ef834d

#68ef4d · #4d68ef

Split-complementary

Open in tool →

#4def83 · #4db9ef

#b9ef4d · #4defd4 · #834def

Contrast

#ef4d68 as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #e61437 as the text (4.65:1)
  • AAA: use #ae0f2a as the text (7.24:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.93:1passpassfail
  • AAA: use #f26980 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef4d68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef4d68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef4d68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef4d68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef4d68-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md