Color

#ef491f

#ef491f
hex#ef491f
rgbrgb(239, 73, 31)
hslhsl(12, 87%, 53%)
oklchoklch(0.638 0.209 34.5)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.2321

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fc6ef

#ef1f5d · #efb11f

#1fef49 · #491fef

Split-complementary

Open in tool →

#1fefb1 · #1f5def

#5def1f · #1fc6ef · #b11fef

Contrast

#ef491f as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #db380f as the text (4.58:1)
  • AAA: use #a72b0c as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.64:1passpassfail
  • AAA: use #f26c4a as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef491f as the background.

Brands using this color

Fonts for this mood

#ef491f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef491f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef491f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef491f-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md