Color

#ef3472

#ef3472
hex#ef3472
rgbrgb(239, 52, 114)
hslhsl(340, 85%, 57%)
oklchoklch(0.633 0.222 7.2)
Closest name: Amor (#ee3377)Relative luminance 0.2202

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34efb0

#ef34cf · #ef5334

#72ef34 · #3472ef

Split-complementary

Open in tool →

#34ef53 · #34cfef

#cfef34 · #34efb0 · #5334ef

Contrast

#ef3472 as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #e7135a as the text (4.53:1)
  • AAA: use #af0e44 as the text (7.07:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #f36896 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef3472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef3472 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef3472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef3472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef3472-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md