Color

#ef2a72

#ef2a72
hex#ef2a72
rgbrgb(239, 42, 114)
hslhsl(338, 86%, 55%)
oklchoklch(0.626 0.23 6.3)
Closest name: Amor (#ee3377)Relative luminance 0.2122

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2aefa7

#ef2ad5 · #ef442a

#72ef2a · #2a72ef

Split-complementary

Open in tool →

#2aef44 · #2ad5ef

#d5ef2a · #2aefa7 · #442aef

Contrast

#ef2a72 as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #e4115e as the text (4.62:1)
  • AAA: use #af0d49 as the text (7.06:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #f36298 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef2a72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef2a72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef2a72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef2a72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef2a72-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md