Color

#ed7383

#ed7383
hex#ed7383
rgbrgb(237, 115, 131)
hslhsl(352, 77%, 69%)
oklchoklch(0.702 0.151 13.6)
Closest name: Begonia (#fa6e79)Relative luminance 0.319

Colors that go with #ed7383

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73eddd

#ed73c0 · #eda073

#83ed73 · #7383ed

Split-complementary

Open in tool →

#73eda0 · #73c0ed

#c0ed73 · #73eddd · #a073ed

Contrast

#ed7383 as textRatioAAAA largeAAAFix
Aaon white
2.85:1failfailfail
  • AA: use #e3263f as the text (4.55:1)
  • AAA: use #ac162a as the text (7.24:1)
  • AA: or shift the background to #303030 (4.64:1)
  • AAA: or shift the background to #080808 (7.04:1)
Aaon black
7.38:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed7383 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed7383 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed7383
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed7383 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed7383-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md