Lavender Haze
Open in tool →Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible.
Color
#ed73c0
#ed73c0
hex
#ed73c0rgb
rgb(237, 115, 192)hsl
hsl(322, 77%, 69%)oklch
oklch(0.721 0.174 343.6)Closest name: Dream Setting (#ff77bb)Relative luminance 0.3407
Colors that go with #ed73c0
Medium Sea Green, Charcoal and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Medium Sea Green #3cb371
complementaryshippedMedium Sea Green sits directly opposite #ed73c0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ed73c0: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
split-complementshippedLight Sea Green is a split-complement of #ed73c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Emerald Green #50c878
split-complementshippedEmerald Green is a split-complement of #ed73c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #ed73c0 in 3 real palettes, including Mercury's brand system and Sentry's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #ed73c0 in 3 real palettes, including Meadow and Blossom, as the text colour against it.
Amber #ffbf00
shippedAmber is paired with #ed73c0 in two real palettes: Gumroad's brand system and Beach Hut, as the accent.
Medium Violet Red #c71585
shippedMedium Violet Red is paired with #ed73c0 in two real palettes: NYX Cosmetics's brand system and T-Mobile's brand system, as the accent.
Real palettes that use #ed73c0
Tints & shades
Harmonies
Contrast
| #ed73c0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.69:1 | fail | fail | fail | |
Aaon black | 7.81:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed73c0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ed73c0 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ed73c0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ed73c0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ed73c0-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md