Color
#ed4d31
#ed4d31rgb(237, 77, 49)hsl(9, 84%, 56%)oklch(0.64 0.201 32.3)Colors that go with #ed4d31
Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #ed4d31 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ed4d31: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Amber #ffbf00
shippedAmber is paired with #ed4d31 in 8 real palettes, including Google's brand system and Ember, as the accent.
Blue #0000ff
shipped9 real palettes, including Glossier's brand system and Monzo's brand system put Blue beside #ed4d31, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #ed4d31: 5 real palettes, including NASA's brand system and Tide's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #ed4d31: 15 real palettes, including Postman's brand system and PlanetScale's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #ed4d31: 8 real palettes, including Figma's brand system and Google's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #ed4d31: 8 real palettes, including Ember and 3M's brand system, as the supporting colour.
Real palettes that use #ed4d31
Tints & shades
Harmonies
Contrast
| #ed4d31 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.68:1 | fail | pass | fail | |
Aaon black | 5.71:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed4d31 as the background.
Brands using this color
Fonts for this mood
#ed4d31 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ed4d31 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ed4d31-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md