Color

#ed407f

#ed407f
hex#ed407f
rgbrgb(237, 64, 127)
hslhsl(338, 83%, 59%)
oklchoklch(0.642 0.212 3.5)
Closest name: Amor (#ee3377)Relative luminance 0.232

Colors that go with #ed407f

Charcoal, Cadet Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40edae

#ed40d6 · #ed5740

#7fed40 · #407fed

Split-complementary

Open in tool →

#40ed57 · #40d6ed

#d6ed40 · #40edae · #5740ed

Contrast

#ed407f as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #e51561 as the text (4.55:1)
  • AAA: use #ad1049 as the text (7.13:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.64:1passpassfail
  • AAA: use #f16598 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed407f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed407f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed407f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed407f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed407f-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md