Color

#ec7404

#ec7404
hex#ec7404
rgbrgb(236, 116, 4)
hslhsl(29, 97%, 47%)
oklchoklch(0.687 0.176 51.9)
Closest name: Apocalyptic Orange (#f4711e)Relative luminance 0.3033

Colors that go with #ec7404

Charcoal, Cornflower Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047cec

#ec0407 · #ece804

#04ec74 · #7404ec

Split-complementary

Open in tool →

#04ece8 · #0407ec

#07ec04 · #047cec · #e804ec

Contrast

#ec7404 as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #ba5b03 as the text (4.58:1)
  • AAA: use #8d4502 as the text (7.04:1)
  • AA: or shift the background to #2e2e2e (4.57:1)
  • AAA: or shift the background to #000000 (7.07:1)
Aaon black
7.07:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec7404 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ec7404 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec7404
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec7404 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec7404-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md