Color

#7404ec

#7404ec
hex#7404ec
rgbrgb(116, 4, 236)
hslhsl(269, 97%, 47%)
oklchoklch(0.499 0.275 293.2)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.0986

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7cec04

#0407ec · #e804ec

#ec7404 · #04ec74

Split-complementary

Open in tool →

#ece804 · #07ec04

#ec0407 · #7cec04 · #04ece8

Contrast

#7404ec as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #9b40fc as the text (4.53:1)
  • AAA: use #b877fd as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7404ec as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7404ec reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7404ec
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7404ec and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7404ec-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md