Color

#e96f49

#e96f49
hex#e96f49
rgbrgb(233, 111, 73)
hslhsl(14, 78%, 60%)
oklchoklch(0.68 0.161 37.9)
Closest name: Terracotta (#e2725b)Relative luminance 0.2917

Colors that go with #e96f49

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49c3e9

#e94974 · #e9be49

#49e96f · #6f49e9

Split-complementary

Open in tool →

#49e9be · #4974e9

#74e949 · #49c3e9 · #be49e9

Contrast

#e96f49 as textRatioAAAA largeAAAFix
Aaon white
3.07:1failpassfail
  • AA: use #d1451a as the text (4.59:1)
  • AAA: use #9f3414 as the text (7.06:1)
  • AA: or shift the background to #2b2b2b (4.61:1)
Aaon black
6.83:1passpassfail
  • AAA: use #ea7653 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e96f49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#e96f49 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e96f49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e96f49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e96f49-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md