Color

#e76740

#e76740
hex#e76740
rgbrgb(231, 103, 64)
hslhsl(14, 78%, 58%)
oklchoklch(0.665 0.168 37.5)
Closest name: Basketball (#ee6730)Relative luminance 0.2706

Colors that go with #e76740

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40c0e7

#e7406d · #e7bb40

#40e767 · #6740e7

Split-complementary

Open in tool →

#40e7bb · #406de7

#6de740 · #40c0e7 · #bb40e7

Contrast

#e76740 as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #d1451a as the text (4.59:1)
  • AAA: use #9f3414 as the text (7.06:1)
  • AA: or shift the background to #262626 (4.62:1)
Aaon black
6.41:1passpassfail
  • AAA: use #ea7653 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e76740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#e76740 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e76740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e76740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e76740-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md