Color

#e40c8d

#e40c8d
hex#e40c8d
rgbrgb(228, 12, 141)
hslhsl(324, 90%, 47%)
oklchoklch(0.604 0.246 353.4)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1868

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ce462

#ce0ce4 · #e40c22

#8de40c · #0c8de4

Split-complementary

Open in tool →

#22e40c · #0ce4ce

#e4ce0c · #0ce462 · #0c22e4

Contrast

#e40c8d as textRatioAAAA largeAAAFix
Aaon white
4.43:1failpassfail
  • AA: use #df0c8a as the text (4.61:1)
  • AAA: use #aa0969 as the text (7.11:1)
  • AA: or shift the background to #080808 (4.52:1)
Aaon black
4.74:1passpassfail
  • AAA: use #f65ab8 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40c8d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e40c8d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40c8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40c8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40c8d-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md