Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Color
#e35e1c
#e35e1c
hex
#e35e1crgb
rgb(227, 94, 28)hsl
hsl(20, 78%, 50%)oklch
oklch(0.643 0.181 42.4)Closest name: Basketball (#ee6730)Relative luminance 0.2442
Colors that go with #e35e1c
Cadet Blue, Charcoal and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #e35e1c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e35e1c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dodger Blue #1e90ff
split-complementshippedDodger Blue is a split-complement of #e35e1c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped8 real palettes, including Readymag's brand system and Glossier's brand system put Blue beside #e35e1c, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #e35e1c in 4 real palettes, including Kiln and Coffee Bar, as the accent.
Crimson #dc143c
shippedCrimson is paired with #e35e1c in 6 real palettes, including Redfin's brand system and Snyk's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #e35e1c in 4 real palettes, including Farmers Market and Clay & Linen, as the supporting colour.
Real palettes that use #e35e1c
Tints & shades
Harmonies
Contrast
| #e35e1c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.57:1 | fail | pass | fail | |
Aaon black | 5.88:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e35e1c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#e35e1c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #e35e1c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #e35e1c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/e35e1c-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md