Brand color
Dropbox Primary
#0061ffrgb(0, 97, 255)hsl(217, 100%, 50%)oklch(0.554 0.246 261.4)Dropbox Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 16 public brands that use it and the palettes it appears in.
Colors that go with Dropbox Primary
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Dropbox Primary: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Dropbox Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with Dropbox Primary in 7 real palettes, including Walmart's brand system and NBA's brand system, as the accent.
Blue #0000ff
shipped10 real palettes, including Dropbox's brand system and Headspace's brand system put Blue beside Dropbox Primary, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Dropbox Primary: 11 real palettes, including Nivea's brand system and Nokia's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Dropbox Primary: 7 real palettes, including Roblox's brand system and Webflow's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Dropbox Primary: 6 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with Dropbox Primary: 14 real palettes, including Square's brand system and Chase's brand system, as the supporting colour.
Real palettes that use Dropbox Primary
Tints & shades
Harmonies
Contrast
| Dropbox Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.06:1 | pass | pass | fail |
|
Aaon black | 4.15:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Dropbox Primary as the background.
Brands using this color
- Dropboxprimary · #0061ff
- Dropboxsecondary · #0061fe · Δ0.151
- Ciscosecondary · #0a60ff · Δ0.257
- IBMaccent · #0062fe · Δ0.261
- Niveasecondary · #0f60ff · Δ0.345
- IBMsecondary · #0f62fe · Δ0.471
- Toyotaaccent · #145fff · Δ0.554
- Spectrumaccent · #005eff · Δ0.654
- Zoomprimary · #0b5cff · Δ1.031
- Zoomsecondary · #0b5cff · Δ1.031
- WWEaccent · #0166ff · Δ1.123
- Dockersecondary · #2560ff · Δ1.254
- Bosesecondary · #005bff · Δ1.295
- Nokiaaccent · #005aff · Δ1.506
- Yahooaccent · #0f69ff · Δ1.926
- OnePlusaccent · #2660f5 · Δ1.938
Fonts for this mood
Dropbox Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0061ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0061ff-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md