Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#df073d
#df073d
hex
#df073drgb
rgb(223, 7, 61)hsl
hsl(345, 94%, 45%)oklch
oklch(0.574 0.228 19.4)Closest name: crimson (#dc143c)Relative luminance 0.1618
Colors that go with #df073d
Amber, Gold and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Gold #ffd700
shippedGold is paired with #df073d in 4 real palettes, including Tabloid and Tequila Sunrise, as the accent — a combination designers have actually shipped, not a computed rotation.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #df073d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Cyan #008b8b
complementaryDark Cyan sits directly opposite #df073d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #df073d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #df073d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDenim is paired with #df073d in 3 real palettes, including Netflix's brand system and Chase's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #df073d in 3 real palettes, including Noir Beauty and Fireside, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #df073d
Tints & shades
Harmonies
Contrast
| #df073d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.96:1 | pass | pass | fail |
|
Aaon black | 4.24:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #df073d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Fonts for this mood
#df073d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #df073d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #df073d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/df073d-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md