Color

#dd279a

#dd279a
hex#dd279a
rgbrgb(221, 39, 154)
hslhsl(322, 73%, 51%)
oklchoklch(0.608 0.234 348.2)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1916

Colors that go with #dd279a

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27dd6a

#c527dd · #dd273f

#9add27 · #279add

Split-complementary

Open in tool →

#3fdd27 · #27ddc5

#ddc527 · #27dd6a · #273fdd

Contrast

#dd279a as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #d82295 as the text (4.58:1)
  • AAA: use #a31971 as the text (7.16:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.83:1passpassfail
  • AAA: use #e869b9 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd279a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd279a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd279a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd279a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd279a-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md