# #dd279a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd279a`
- RGB: rgb(221, 39, 154)
- HSL: hsl(322, 73%, 51%)
- OKLCH: oklch(0.608 0.234 348.2)
- Relative luminance: 0.1916
- Nearest named color: Benevolent Pink (#dd1188, Δ 2.797) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd279a

## Tints & shades

- Tints (toward white): #e13da5, #e34fad, #e765b7, #ea7bc1, #ee91cc, #f1a2d4, #f4b8de, #f7cee8, #fae0f1, #fef6fb
- Shades (toward black): #cb208c, #b91d80, #a31971, #8d1661, #7c1355, #651046, #4f0c37, #390928, #28061b, #12030c

## Harmonies

- Complementary: #27dd6a
- Analogous: #c527dd, #dd273f
- Triadic: #9add27, #279add
- Split-complementary: #3fdd27, #27ddc5
- Tetradic: #ddc527, #27dd6a, #273fdd

## Colors that go with #dd279a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd279a: 4 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #dd279a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd279a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #dd279a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #dd279a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #dd279a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #dd279a in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #dd279a in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d82295 (4.58:1); AA: background → #0a0a0a (4.55:1); AAA: text → #a31971 (7.16:1)
- On black (#000000): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e869b9 (7.15:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd279a-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd279a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.