Color

#dc7974

#dc7974
hex#dc7974
rgbrgb(220, 121, 116)
hslhsl(3, 60%, 66%)
oklchoklch(0.685 0.124 23.9)
Closest name: Babe (#dc7b7c)Relative luminance 0.3015

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74d7dc

#dc74a3 · #dcae74

#74dc79 · #7974dc

Split-complementary

Open in tool →

#74dcae · #74a3dc

#a3dc74 · #74d7dc · #ae74dc

Contrast

#dc7974 as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #cf463f as the text (4.56:1)
  • AAA: use #a32f29 as the text (7.01:1)
  • AA: or shift the background to #2e2e2e (4.55:1)
  • AAA: or shift the background to #000000 (7.03:1)
Aaon black
7.03:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc7974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc7974 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc7974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc7974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc7974-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md