Color

#7974dc

#7974dc
hex#7974dc
rgbrgb(121, 116, 220)
hslhsl(243, 60%, 66%)
oklchoklch(0.612 0.154 283)
Closest name: Pan Purple (#657aef)Relative luminance 0.2172

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d7dc74

#74a3dc · #ae74dc

#dc7974 · #74dc79

Split-complementary

Open in tool →

#dcae74 · #a3dc74

#dc74a3 · #d7dc74 · #74dcae

Contrast

#7974dc as textRatioAAAA largeAAAFix
Aaon white
3.93:1failpassfail
  • AA: use #6e68d9 as the text (4.52:1)
  • AAA: use #463fcf as the text (7.31:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.34:1passpassfail
  • AAA: use #918de2 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7974dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7974dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7974dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7974dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7974dc-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md