Color

#da7274

#da7274
hex#da7274
rgbrgb(218, 114, 116)
hslhsl(359, 58%, 65%)
oklchoklch(0.671 0.13 20)
Closest name: Babe (#dc7b7c)Relative luminance 0.282

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72dad8

#da72a7 · #daa472

#74da72 · #7274da

Split-complementary

Open in tool →

#72daa4 · #72a7da

#a7da72 · #72dad8 · #a472da

Contrast

#da7274 as textRatioAAAA largeAAAFix
Aaon white
3.16:1failpassfail
  • AA: use #ce4648 as the text (4.57:1)
  • AAA: use #a52c2e as the text (7:1)
  • AA: or shift the background to #292929 (4.6:1)
Aaon black
6.64:1passpassfail
  • AAA: use #dc7a7c as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da7274 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da7274 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da7274
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da7274 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da7274-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md