Color

#da497e

#da497e
hex#da497e
rgbrgb(218, 73, 126)
hslhsl(338, 66%, 57%)
oklchoklch(0.62 0.185 1.7)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.2118

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49daa5

#da49c6 · #da5c49

#7eda49 · #497eda

Split-complementary

Open in tool →

#49da5c · #49c6da

#c6da49 · #49daa5 · #5c49da

Contrast

#da497e as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #d5346f as the text (4.62:1)
  • AAA: use #a52252 as the text (7.12:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.24:1passpassfail
  • AAA: use #e2739c as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da497e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da497e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da497e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da497e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da497e-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md