Color

#da014d

#da014d
hex#da014d
rgbrgb(218, 1, 77)
hslhsl(339, 99%, 43%)
oklchoklch(0.566 0.226 13.6)
Closest name: Anger (#dd0055)Relative luminance 0.1546

Colors that go with #da014d

Royal Blue, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01da8e

#da01ba · #da2201

#4dda01 · #014dda

Split-complementary

Open in tool →

#01da22 · #01bada

#bada01 · #01da8e · #2201da

Contrast

#da014d as textRatioAAAA largeAAAFix
Aaon white
5.13:1passpassfail
  • AAA: use #b2013f as the text (7.07:1)
Aaon black
4.09:1failpassfail
  • AA: use #e90152 as the text (4.59:1)
  • AAA: use #fe5892 as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da014d as the background.

Brands using this color

Fonts for this mood

#da014d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da014d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da014d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da014d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md