Color

#c97254

#c97254
hex#c97254
rgbrgb(201, 114, 84)
hslhsl(15, 52%, 56%)
oklchoklch(0.643 0.118 39.7)
Closest name: chocolate (#d2691e)Relative luminance 0.2509

Colors that go with #c97254

Cadet Blue, Charcoal and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c97254

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#54acc9

#c95472 · #c9ac54

#54c972 · #7254c9

Split-complementary

Open in tool →

#54c9ac · #5472c9

#72c954 · #54acc9 · #ac54c9

Contrast

#c97254 as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #ba5b3b as the text (4.52:1)
  • AAA: use #8c442c as the text (7.05:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.02:1passpassfail
  • AAA: use #cf8268 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c97254 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c97254 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c97254
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c97254 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c97254-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md