Color

#c9701d

#c9701d
hex#c9701d
rgbrgb(201, 112, 29)
hslhsl(29, 75%, 45%)
oklchoklch(0.633 0.143 57.1)
Closest name: Ochre (#cc7722)Relative luminance 0.2409

Colors that go with #c9701d

Cadet Blue, Charcoal and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c9701d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d76c9

#c91d20 · #c9c61d

#1dc970 · #701dc9

Split-complementary

Open in tool →

#1dc9c6 · #1d20c9

#20c91d · #1d76c9 · #c61dc9

Contrast

#c9701d as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #ae6119 as the text (4.64:1)
  • AAA: use #814812 as the text (7.32:1)
  • AA: or shift the background to #1f1f1f (4.57:1)
Aaon black
5.82:1passpassfail
  • AAA: use #df7c20 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c9701d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c9701d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c9701d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c9701d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c9701d-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md