Color

#701dc9

#701dc9
hex#701dc9
rgbrgb(112, 29, 201)
hslhsl(269, 75%, 45%)
oklchoklch(0.471 0.234 297.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0854

Colors that go with #701dc9

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #701dc9

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76c91d

#1d20c9 · #c61dc9

#c9701d · #1dc970

Split-complementary

Open in tool →

#c9c61d · #20c91d

#c91d20 · #76c91d · #1dc9c6

Contrast

#701dc9 as textRatioAAAA largeAAAFix
Aaon white
7.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #9951e6 as the text (4.67:1)
  • AAA: use #b37eed as the text (7.12:1)
  • AA: or shift the background to #c7c7c7 (4.59:1)
  • AAA: or shift the background to #f5f5f5 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701dc9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701dc9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701dc9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701dc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701dc9-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md