Color

#c73d40

#c73d40
hex#c73d40
rgbrgb(199, 61, 64)
hslhsl(359, 55%, 51%)
oklchoklch(0.562 0.175 23.6)
Closest name: Bento Box (#cc363c)Relative luminance 0.1585

Colors that go with #c73d40

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dc7c4

#c73d84 · #c7803d

#40c73d · #3d40c7

Split-complementary

Open in tool →

#3dc780 · #3d84c7

#84c73d · #3dc7c4 · #803dc7

Contrast

#c73d40 as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #a22f31 as the text (7.03:1)
Aaon black
4.17:1failpassfail
  • AA: use #ca494b as the text (4.57:1)
  • AAA: use #d97d7e as the text (7.19:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c73d40 as the background.

Brands using this color

Fonts for this mood

#c73d40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c73d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c73d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c73d40-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md