Color

#c694ff

#c694ff
hex#c694ff
rgbrgb(198, 148, 255)
hslhsl(268, 100%, 79%)
oklchoklch(0.755 0.157 304.5)
Closest name: Diva (#c9a0ff)Relative luminance 0.4041

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cdff94

#9497ff · #fb94ff

#ffc694 · #94ffc6

Split-complementary

Open in tool →

#fffb94 · #97ff94

#ff9497 · #cdff94 · #94fffb

Contrast

#c694ff as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #9a42ff as the text (4.57:1)
  • AAA: use #7000f0 as the text (7.13:1)
  • AA: or shift the background to #3d3d3d (4.7:1)
  • AAA: or shift the background to #1f1f1f (7.13:1)
Aaon black
9.08:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c694ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c694ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c694ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c694ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c694ff-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md