Color

#ff9497

#ff9497
hex#ff9497
rgbrgb(255, 148, 151)
hslhsl(358, 100%, 79%)
oklchoklch(0.78 0.129 18.7)
Closest name: Candy (#ff9b87)Relative luminance 0.4467

Colors that go with #ff9497

Charcoal, Dark Turquoise and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ff9497

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94fffb

#ff94cd · #ffc694

#97ff94 · #9497ff

Split-complementary

Open in tool →

#94ffc6 · #94cdff

#cdff94 · #94fffb · #c694ff

Contrast

#ff9497 as textRatioAAAA largeAAAFix
Aaon white
2.11:1failfailfail
  • AA: use #eb0008 as the text (4.63:1)
  • AAA: use #b30006 as the text (7.19:1)
  • AA: or shift the background to #454545 (4.54:1)
  • AAA: or shift the background to #262626 (7.16:1)
Aaon black
9.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff9497 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff9497 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff9497
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff9497 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff9497-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md