Color

#b370ff

#b370ff
hex#b370ff
rgbrgb(179, 112, 255)
hslhsl(268, 100%, 72%)
oklchoklch(0.68 0.207 302.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2839

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcff70

#7075ff · #fa70ff

#ffb370 · #70ffb3

Split-complementary

Open in tool →

#fffa70 · #75ff70

#ff7075 · #bcff70 · #70fffa

Contrast

#b370ff as textRatioAAAA largeAAAFix
Aaon white
3.14:1failpassfail
  • AA: use #9a42ff as the text (4.57:1)
  • AAA: use #7000f0 as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.5:1)
Aaon black
6.68:1passpassfail
  • AAA: use #b87aff as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b370ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b370ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b370ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b370ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b370ff-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md